WEB DESIGN | ART DIRECTION
Partnering with the UW Bookstore, and selling their products through our own retail site, we wanted to transform the products from lounge and tailgate attire and present them to our audience in a more upscale way. To do this we set up a photoshoot and paired the products with other fashionable pieces. Utilizing our position as the exclusive online retailer for alumni, I designed the site to incorporate archival imagery from the UW to bring in nostalgia and connect with our alumni audience. The overall layout includes large, impactful images, and a clean layout to bring it inline with other retailers alumni commonly shop.
As the creative lead on this project, aside from the website design, I also art directed and planned out the styling for the photoshoots. Pairing t-shirts with statement necklaces and pencil skirts, or adding layers of a vest or sweater helped bring the clothes to another level. I also planned locations for the shoot to cohesively tie the archival imagery into the site.
Photography by Audre Rae
Based on the look and layout of the website for desktop I built out a mobile version, email designs, and digital and print ads.