EVENT BRANDING

CHEF WEEK 2018

The inspiration for this concept came from the art of plating food. While Madison Area Chefs Network wanted a consistent mark for the week and every event, they wanted some way to differentiate between them. So to create that distinction I used the concept to create a different graphic within the circle to represent different shapes of beautifully plated food. These simple graphics interweave through the type, lettered in a circle, or the shape of a plate. I also used a different color for each day of the way as a quick visual cue that is carried across the posters, website, booklet, calendar and social media images. 

 
 
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Chef_Week_booklets.jpg
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These passport inspired books were created and handed out at the kickoff event to encourage people get to as many events as they can, receiving a logo stamp over the graphic for the event they attended to tie it together with the posters.