Badger Insider Publication

May 20, 2018

May 20, 2018

I loved working within the UW brand to explore creative layouts for the alumni magazine, Badger Insider, incorporating playful typography and illustrations.

This cover illustration, for Badger Insider magazine, is inspired by a featured article and the upcoming presidential election. The article presents results of voters for many aspects of the UW campus and experience, each represented in the illustration. The design uses the university’s main color red with a blue accent to portray the patriotic spirit of the article. Using negative space I designed the piece to flow from one scene to another, ballot box to dorm windows, Babcock ice cream cone to union chair, voting curtain to city buildings and waves.