Through Milly Grey Movement's branding and web design, I wanted to create a space that gives Liz's audience a sense of the personal, safe, educational
experience they’ll have when they work with her. Her clients need to feel understood
and at ease before even booking her for a private session. Through the website,
they’ll know that she is about so much more than just postpartum fitness – she's about education and helping women understand their constantly changing bodies.
While designing her logos, branding, and website, I tried to strike the
perfect balance between luxurious and
playful. I created the logo with typography that felt unique, but
refined in order to capture her audience
with those special touches and the beauty in
it’s simplicity.
To create a warm, inviting brand I pulled colors that feel rich, friendly, and airy.
I love for the brand color palette and photography to feel cohesive so I was very intentional in my art direction for the photoshoot.
And I loved conceptualizing the photography for the MGM brand. I focused on highlighting and celebrating a woman’s body,
just as Liz does in her business. With the talented photographer, Andrew Glatt, we captured beautiful lines and curves that create a
gorgeous, organic flow throughout the site. We also dove deeper into the idea of these organic lines, by further distorting
them with the reflection of a mirror. I think
conceptually this also ties in to the distorted
and confusing perspective a woman has of
her own changing body through pregnancy
and postpartum.
For the website, I combined clean, contemporary layouts
with this layered artistic photography to create a
look that feels refreshing and professional.
millygreymovement.com
Photography by Andrew Glatt.
Mockups from Moyo Studio.