Lisa is an anti-diet culture dietician and personal trainer focused on fueling the body for joyful movement over calorie counting.
In her logo we played with elements that loosely reference energy and fuel markings, in the way that she shifts our thinking around food through her work. The branding and typography use a clean san serif and playful typography to create the same contemporary, strong, and energetic feel.
In the color palette we used colors that feel bright, energetic, and friendly. The blues and greens give off a fresh and healthy vibe, while the fun pops of coral remind potential clients that Thoughtfully Fueled is not about taking life or food too seriously.
In the website I created layouts that utilize plenty of white space for a clean, sophisticated feel that reflects Lisa’s level of expertise. I balanced this with pops of color, energetic baselines, and text that overlaps photos to keep it feeling fun and welcoming.
Overall, the designs reflected a brand that is so unique in it’s approach and I can’t wait to see it thrive.
Photography by Momoko Fritz for Alisha Tova
Mockups from Moyo Studio