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YUM YUM FEST: the most delicious day of summer

The inspiration for the Yum Yum Fest brand comes from the fun and free energy of summer. The pastels of cotton candy, the flags of a carnival, and the stripes of a beach umbrella. Inspired by a carnival flag and the culmination of previous YYF logos, this year’s hand drawn logotype represents the movement and dynamic energy of a flag and the free feeling of summer.