branding, website, & design Program for Fitness professionals


You’ve gotten all your certifications. Became an instructor at your favorite studio. Filled a full page on your notes app with potential offerings. Now what?

Rather than sharing zoom links via DM's, manually collecting payments through Venmo, and trying to keep track of all your offerings and clients through email and instagram, you KNOW it’s time to get a website – your own independent hub on the internet where your entrepreneurial dreams can flourish. But I know, that’s easier said than done. 

Generate an income independent of your studio

(as much as we love them... we also love to diversify)

Of course you want to...

Scale your offerings

higher paying 1:1’s, group programs, passive income (or all of the above!)

And really just... look legit.

a clean, professional site you can feel confident in.

Expand your reach and attract new clients

after all, the digital space is limitless.

Introducing the Fit Pro Launch LAb

This program will not only give you the tools to establish a brand and website that works for you, but teach and empower you to understand your brand and how to continue creating designs on your own.

And because this program and every website template was designed with fitness professionals in mind, every element is catered directly to your needs.

Christie gave me all the tools to create a professional and polished branding strategy and website that has launched me into the next level of my business. I now feel more confident and empowered to market my services knowing that my branding represents me and the quality of my work.

The Fit-Pro Launch Lab completely transformed my brand!


sports performance RD

First impressions matter, and for many prospective clients, my website is the first time they "meet" me. Providing them a way to understand what I offer before they even have to reach out to me gives them the answers they need and makes the process of working together so much more smooth and streamlined.

Since launching my site so many more people have contacted me for my services. 


yoga teacher & trainer

Website Templates

You’ll have access to every website template in the site shop (and any added in the future). So you can mix and match pages as much as you’d like.

What's Included

Design Training Videos

We’ll cover how to customize your Showit website, establish your brand, and so much more. Check out each of the modules below.

Monthly Q&A Call

You’re not going to be just left to your own devices. Every month I’ll host a live (and recorded) call to answer any questions you have.

Private Facebook Group

Ask questions, stay updated on news within the course, and share those website launches that I know you’ll be proud of. 

Personalized Feedback

Before launching you can submit your website for review and I'll send back a screen recording with suggestions to refine the design.

Guest Workshops

Guest experts cover topics more in depth, like copywriting, SEO, business development, and anything else you need to know. 



Module 01: Brand Foundation

Before creating any content or jumping into your website template, we’ll start with the foundation of your brand, including your core values & vision, recognizing your target audience, and selecting your color palette and fonts. 

Module 03: Customizing Your Showit Template

In this module I’ll share screen recorded tutorials to walk you through the functionality and editing tools inside of Showit and how you’ll be able to customize your template. Plus you can follow along as I edit a real website page by page. 

Module 05: Publishing Your Site

We’ll walk through the exciting last step to launch your site, including how to add SEO, test the site, and connect your domain. 

Guest Workshops

I don’t pretend to be an expert in everything so I’ll be bringing in other experts to cover some topics a bit more in depth, like copywriting, SEO, business development, and anything else you need to know. 

Module 02: Website Content

We’ll cover tips for writing your website copy and capturing dynamic on-brand photos. Tackling these elements separate from the site will make your website customization a breeze.

Module 04: Design Tips

This is where we take your website from DIY to high-end. I’ll share the small changes that make the biggest difference when it comes to the design of your website or any other brand graphics.

Module 06: Share & Promote Your Launch

I’m confident you’ll be so proud of your new site, you’ll be dying to share it. Which is why I’ve created some instagram templates for this purpose.



Have a question?

Truly so so so helpful and reassuring to have you comb over everything!


Refinement session

With a 30-minute phone consultation and 3 hours of design work I’ll help you put the finishing touch on your site so it's ready to go live.


included for a limited time

Book a free consultation
grab your spot:

A bit about me & FPLL

But at a certain point I knew I needed to offer something more than custom services. I was limited to a small number of people I could work with and I wanted to be able to help more, especially those early in their business.

I quickly realized website templates alone were missing the design guidance I feel is key to launch a successful brand and website. And that’s why I’m so excited to be sharing the Fit Pro Launch Lab with you and hopefully making high-end design a bit more accessible for the solo fitpreneur. 

I’ve fallen in love with my little niche of brand and web design for fitness professionals...