the perfect hybrid approach to brand & web design for your fitness business 

launch LAB


This hybrid program will not only give you the tools to create a website that attracts your dream clients, but also teach and empower you to understand your brand and how to continue creating designs on your own.

And because this program and every website template was designed with fitness professionals in mind, every element is catered directly to your needs.

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Christie gave me all the tools to create a professional and polished branding strategy and website that has launched me into the next level of my business. I now feel more confident and empowered to market my services knowing that my branding represents me and the quality of my work.

The Fit-Pro Launch Lab completely transformed my brand!


sports performance RD

The program has taken my website from unpolished and sad, to professional and ready to launch my new online platform. Christie was so supportive and helpful throughout the whole process. If you are looking to transform your business online, this program is for you.

I feel so empowered knowing I can tweak or update my website on my own.


pilates instructor

Website Templates

You’ll have access to every website template (and any added in the future). So you can mix and match pages as much as you’d like. Check out the templates.

What's Included

Design Training Videos

We’ll cover how to customize your Showit website, establish your brand, and so much more. Check out each of the modules below.

Monthly Q&A Call

You’re not going to be just left to your own devices. Every month I’ll host a live (and recorded) call to answer any questions you have.

Private Facebook Group

Ask questions, stay updated on news within the course, and share those website launches that I know you’ll be proud of. 

Guest Workshops

Guest experts cover topics more in depth, like copywriting, SEO, business development, legal, and anything else you need to know. 

Skills & knowledge that empower you to tap into your creativity:

A professional touch where you ACTUALLY need it:

1:1 Refinement Session

With a 30-minute phone consultation and 3 hours of design work I’ll help you put the finishing touch on your site so you can hit publish with confidence.


Module 01: Brand Foundation

Before creating any content or jumping into your website template, we’ll start with the foundation of your brand, including your core values & vision, recognizing your target audience, and selecting your color palette and fonts. 

Module 03: Customizing Your Showit Template

In this module I’ll share screen recorded tutorials to walk you through the functionality and editing tools inside of Showit and how you’ll be able to customize your template. 

Module 05: Publishing Your Site

We’ll walk through the exciting last step to launch your site, including how to add SEO, test the site, and connect your domain. 

Guest Workshops

I don’t pretend to be an expert in everything so I’ll be bringing in other experts to cover some topics a bit more in depth, like copywriting, SEO, business legal, and anything else you need to know. 

Module 02: Website Content

We’ll cover tips for writing your website copy and capturing dynamic on-brand photos. Tackling these elements separate from the site will make your website customization a breeze.

Module 04: Design Tips

This is where we take your website from DIY to high-end. I’ll share the small changes that make the biggest difference when it comes to the design of your website or any other brand graphics.

Module 06: Share & Promote Your Launch

I’m confident you’ll be so proud of your new site, you’ll be dying to share it. Which is why I’ve created some instagram templates for this purpose.



Have a question?

You get exclusive access to the full collection of website templates in the Fit-Pro Launch Lab so you can mix and match pages and sections to fit your needs. 

The template Collection

For the wellness blogger and podcast host.

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For the fit-pro keeping it passive with on-demand classes.

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For the fit-pro with live classes, events, and services.


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For the personal trainer and wellness pro offering services. 


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For the fit-pro with live classes, events, and services.


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For the fit-pro with live classes, events, and services.


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For the adventurous, retreat-loving fitness pro.


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For the fit-pro with a side of e-commerce. 

Shop Page

Expertly crafted

Same strategic and refined design of a custom site

Easy Editing

Drag and drop functionality with no coding required

Tailored to you

Pages and layouts designed specifically for your industry

Mobile Friendly

Responsive layouts optimized for both mobile and desktop

Make this practice your own.

Easy editing gives you complete customization freedom. Change the colors, fonts, photos, and copy to a look that feels right for you. 


This website has been a huge time saver. 

corrective exercise specialist

This website has been a huge time saver. I can just direct people to my website to show them what I have to offer and they can sign up for sessions or workshops right there. Before, I was spending hours exchanging emails and DM's back and forth with potential clients.

A bit about me & FPLL

But at a certain point I knew I needed to offer something more than custom services, because many fitness professionals don't actually need a fully custom website. 

However, I realized website templates alone were missing the design guidance, key to launching a successful brand and website. That's why I’m so excited to share the Fit Pro Launch Lab with you to make high-end design a bit more accessible for the solo fitpreneur. 

I’ve fallen in love with my little niche of brand and web design for fitness professionals...