You’re doing it, changing lives with movement. It’s time your fitness brand design and online home reflected your impact.
custom fitness branding & websites
EXPERTLY DONE-FOR-YOU
"Christie helped me transition from a one-woman show to a team of eight. She's done three total big updates as we've grown, helping me go from Band Together by Kate to Together Old City. Now we have waitlists, we have an app, we're expanding at the seams. When people come to visit our website, their jaws are on the floor. Christie's been instrumental — without her, we wouldn't be where we are right now."
“Now we have waitlists, we have an app, we're expanding at the seams…”
"Before Christie, I hired another designer first and paid all this money but was just disappointed. What they produced was flat, vanilla, and just didn't have the depth I was hoping for. Then I found Christie. What she creates is really clean and simple, but there's a depth that makes it interesting. She really got behind what I was trying to say, and I fully trust her ability to understand and execute my vision on something that is so important to me, so close to my identity."
“Christie was able to help my vision come to life in ways that I couldn't even articulate…”
"Especially in the fitness industry where it's oversaturated and I felt like just another personal trainer, Christie made me look really professional, put together, and polished. She created a website that can grow with me and sent me a whole guide on how to use everything. I had come to Christie after two failed attempts at branding that had no thought process behind them, and I absolutely could not have gotten my business to where it is now with any of this with the other people I worked with.”
“When I first saw what Christie created, I think I cried…”
“My studio is very different than just an exercise class — it's more of a nurturing process. Christie really understood that, listened, and was able to translate what I was saying and the vision I had into the presentation on the website. I get a lot of compliments on it from other people. It's just been nothing but a positive experience."
"It's just been nothing but a positive experience."
You'll receive a brand package, training on your new site, and ongoing access to tutorials. Plus, I'm always here if you need support with future updates or refinements.
06 HANDOFF & LAUNCH
business evolution = brand evolution
From strategy to launch in 12 weeks!
HOW IT WORKS
Feel confident taking the reins before we celebrate your official launch.
05 WEB DESIGN & DEVELOPMENT
Your website is the hub for everything — from class sign-ups to retreats to services.
You'll receive a flexible system including multiple logo formats, a thoughtfully curated color palette, font recommendations, and a style guide that shows you exactly how to use them across your business.
02 FITNESS BRAND DESIGN
Your brand identity touches everything in your business.
Through audience development, competitive analysis, strategic site mapping, and visual direction, I’ll build a brand that goes beyond surface-level looks to genuinely connect with your ideal clients.
01 FITNESS BRAND STRATEGY
Stand out in the boutique fitness space.
I'll guide you on exactly what photos showcase a boutique studio best, from lifestyle shots to class atmosphere. Plus, connect you with photographers who know how to capture fitness.
04 PHOTOGRAPHY ART DIRECTION
Capture the essence of your studio.
My copywriters understand boutique fitness and know how to speak to premium clients who value quality and experience, and how to inspire action (like hitting that sign-up button).
03 COPYWRITING + SEO
Turn website visitors into studio members.
TIMELINE: ~12 WEEKS
INVESTMENT: 5 PAYMENTS OF $2400
I’ll create a visually stunning and strategically sound experience that makes it effortless for potential clients to engage.
MY FITNESS BRANDING CLIENTS HAVE BEEN FEATURED IN
"My website now truly represents the brand and business that I built and am so proud of."
"When people visit our website, their jaws are on the floor. Christie's been instrumental."
"I absolutely could not have gotten my business to where it is now with any of the other people I worked with.”
fitness pros who are killing it online
FITNESS BRAND DESIGN & CUSTOM WEBSITEs
Your clients aren’t settling for a $10/month gym
Clients choose your studio because they value quality, aesthetics, and an elevated experience in their fitness and wellness.
As someone who's deeply embedded in the boutique fitness community — both as a fitness brand agency founder and studio member — I know exactly how to translate that premium experience to your digital presence.
"Thanks so much for your work - you've captured the exact essence of what I want to portray. Yay!!!"
"Just viewed your presentation... It's AMAZING!!!! You are 100% spot on, and I love it!"
When The design Process feels like Ommmm 🧘🏻♀️
I am so happy and can't believe after all that has happened this past year (and years before that) I have a business and the most gorgeous website. Thank you from the bottom of my heart ❤️
🤩👏 🤩👏 CHRISTIE!! I honestly can not tell you how RELIEVED I am! My website (or lack there of) has been such a pain point and caused so much stress, and letting go of it completely, and trusting a professional to complete it was something I should have done a long time ago!!
I love it!! Thank you so much! 💕
So far friends/fam are just astounded at how good the site looks and I have you to thank you for all of that!! Thank you!
I was just telling my husband how I'm loving working with you. It's just been really refreshing that you are clear, on time and so talented. It's noticed and I appreciate it so much. ✨
Christie, I poured a small glass of wine and am sitting on the couch with tears
The GOAT of web design! Thank you for capturing every detail that makes up Peace Runners 773. 🔥🔥🔥
SO GRATEFUL FOR YOU! ❤️🥹
yes!! love everything you've done here. THANK YOU. I feel like I have a real partner in this. I'm so appreciative of your work!!
You are a wizard!
My website was one of my best business decisions and people are blown away by it! All thanks to YOU! So grateful!
Obsessed!!!! 😍😍😍 you are so incredibly talented and I am so grateful + honored to work with you. Thank you endlessly 😘🤍✨🎉
OMG LOOKING NOW
I LOVE
😭❤️👏 You're the best investment I ever made!
You're amazing. I cannot thank you enough for your craft, your support, and your leadership. You are one of a kind.
You are a genius! So grateful to have found such a 🔥 kick-ass 🔥 designer/ developer to guide me thru the process of initial vision to launch. You are so incredibly talented...and just a joy to work with! ✨ Thank you ✨ for everything!!!!
Just had to let you know...I still can't believe my website is MINE. I can't stop looking at it LOL. Thank you again for helping me communicate to the world my message and passion in the most beautiful and elegant way. I hope you have a lovely weekend ❤️
This was such a game changer for me and my students! THANK YOU 🙏🏼
form check: essential details
About working together on your fitness branding and website design
This is a fitness branding agency, meaning I work exclusively with boutique fitness brands because I'm passionate about and embedded in this community. I understand what makes premium studios successful. I know your scheduling software, your client mindset, and most importantly, how to help you stand out in a crowded market.
I specialize in working with premium boutique fitness studios, like Pilates, yoga, barre, and other niche workout programs. But I also work with adjacent businesses like wellness and health coaches, run clubs, personal trainers, and the occasional high-end fitness or wellness product brand.
I take on a very limited number of 1:1 clients, only working with one at a time, due to the in-depth strategy and focus required. My lead time for a new custom project is typically 1-2 months. Apply early!
Since your fitness brand strategy and brand identity is so impactful to the overall look and effectiveness of your website, I typically work with clients on both. However, if you have an established brand that aligns with your future business goals (AND includes a color palette, font suite, and logos), I'd be happy to work on just your website!
Yes! I love working with clients to establish a custom brand. We always start with strategy so that we’re not only creating visuals that reflect your brand's personality and core values, but will also attract your ideal audience and help you stand out in the industry.
Based on that strategy I'll create a brand suite of logos, colors, and fonts that can carry you across every brand touch point. Then if you want to continue working together to apply that branding to your website, instagram graphics, or anything else, I'm happy to help, but it's not required!
I exclusively design on ShowIt, which offers unmatched creative freedom and is incredibly user-friendly for studio owners. Your site will integrate seamlessly with scheduling platforms like MindBody, Momence, or Arketa, and I'll make sure you're comfortable making updates yourself after launch (it’s pretty user-friendly!).
No, we’ve got you. Professional copywriting is included in the custom package because your brand voice is just as important as your visual identity. I'll connect you with a copywriter on my team who understands the boutique fitness space and can capture your unique voice while speaking directly to your ideal clients.
Technically, yes. But while I don't provide photography services directly, I am deeply involved — think of me like your art director. I will guide you on what types of photos will best showcase your space and services and can also recommend photographers who specialize in boutique fitness studios in your area. We'll build photo collection into our timeline to make sure everything is ready for your website design phase.
ShowIt makes it incredibly easy to update your site yourself — no coding required. You'll receive a comprehensive guide on managing your site, plus ongoing access to tutorial videos. While I'm always available for updates or refinements, you'll feel confident making day-to-day changes to keep your site current.
Yes, I love applying branding to every channel in your business. These designs can be added to your project. Let’s discuss all the details during your discovery call!
apply for custom
HIT THE GROUND RUNNING
I only take 4 to 5 custom projects per year to make sure each studio receives the attention and strategic support they deserve. Book a call below to discuss your vision!
photographer recommendations by location
Get ahead with your website planning by locking in a photographer who gets boutique fitness. I’ve curated my shortlist of favorite photographers across major cities in the US.
