Wilson x New York Sunshine

Work for Wilson Sporting Goods. This collab with New York Sunshine featured tennis-ball felt sneakers and graphic sweatshirts. New York Sunshine’s artsy and cool aesthetic shows through in the playful photography and loud accent color. We also utilized that optic yellow accents throughout the campaign as a brand through-line with other campaigns happening during the US Open.

For this campaign I created the collection landing page, email, Wilson Live app assets, and the Wilson.com homepage feature.