Client Launch: Move Therapy & Wellness

I’m so proud to share this website and brand refresh for Move Therapy & Wellness. Move Therapy offers yoga and psychotherapy as complementary services to holistically address mental health. Move Therapy provides the highest quality in instructors, therapists, and the space itself, so the website needed to reflect that.

Using the existing circle logo as a base, I built out additional sub logos to complement the brand and create more flexibility for various applications. We also developed the color palette to bring in a bit more warmth and range to convey a welcoming, calming, and interesting vibe. In the updated typography we used a combination of a clean sans serif to compliment the existing logo, contrasted with a graceful, but friendly serif for subheadings and body copy to feel approachable and high quality.

When designing the website I focused on helping the audience understand how Move Therapy can work for them, as well as representing the calm feeling they’re looking to achieve. We want them to feel a reprieve from trauma, stress, and anxiety, before they even enter the studio through easy-to-navigate layouts and plenty of clean negative space.

It was such a pleasure to work with Laura, the founder of Move Therapy & Wellness. I look forward to watching you continue to grow! And for anyone experience stress, anxiety, or trauma (so basically everyone…), definitely check out their services.

Copywriter: Kristen Geil

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