Holly Keskey

Holly Keskey is a fitness professional, Barry’s Bootcamp instructor, and lululemon ambassador. Our goal with her branding and website design was to create a space that gives Holly’s audience an educational & inspiring experience. Through the website, they’ll know that Holly is about so much more than just fitness; she’s about teaching and empowering them to live life to their fullest potential.

I was drawn to Holly’s cool, minimalist style. From the typography to the clean color palette, I focused on striking a balance between strong and sophisticated.

I designed the layouts to utilize white space in an intentional way, establishing a sense of movement and organic flow throughout the site. I created the logo by customizing a serif font into a semi serif and combining it with a strong san serif, producing a cool and sophisticated feel. To convey Holly’s honest, motivational approach, I added the initials of her last name in a way that mimics a blunt period at the end of a sentence.

Looking for custom branding and web design of your own? Reach out here to chat about your business goals.

Site photography by Alisha Tova and Andrew Glatt.
Mockups from Moyo Studio.