The Daily Recovery

This is just the start for Amy and The Daily Recovery. Amy is an occupational therapist with a focus on eating disorder recovery. She’s launching a blog and eventually coaching services with the intent on making sure people know, recovery doesn’t have to suck.

We created the logo with the combination of a bold serif and clean san serif as the base. I wanted to strike the balance between the strong and empowering feel of the san serif with the human, imperfect nature of a serif font that also has a professionalism appropriate for her role.

Amy’s real and honest approach in this field is refreshing and this brand development is just the beginning. I can’t wait to see where she takes it!

Check out more behind the scenes from my latest design projects on Instagram!

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