Wilson RF Collection

Design work for Wilson. One of the largest and most exciting campaigns I worked on all year was the launch of the Wilson RF Collection by Roger Federer.

Featuring a collection of rackets, bags, and accessories created by Federer and the Wilson team, I designed a long series of emails sent to various audiences, the collection lookbook and landing pages, paid and organic social media graphics, the homepage feature, and Wilson Live app assets.

I am such a fan of the sport and of course, Roger Federer so it was very exciting to bring this collection to life across all brand channels.