Here’s the most strategic site structure for the group program or signature service sales page of your fitness website. In this one page, include all the information someone might need/want to know before booking the private session. Less clicks. Higher conversion.
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Introduce your signature service or group program, highlighting what makes your approach unique OR how is this the solution to your audience’s problems.
for you if…
Feature the desired outcomes or pain points of potential clients to help them identify as a good (or bad) fit for your offer. Also, share a review from a past client.
What’s Included
Breakdown what’s included in the program to serve as the solution to their problems or the key to achieving their desires?
How The Program Works
Walk through the experience of someone who signs up for this offer. What can they expect?
Payment Options
Break down pricing and payment plans.
Testimonials & FAQ’s
Follow up the cost with glowing testimonials and FAQ that address any questions or concerns they may have. End the page with a final CTA.
The Results
Paint a picture of what clients will experience in the end after working with you.
And of course, include CTA’s throughout the entire page.
I designed the Restore website template with this exact strategy to create a practically turnkey experience for fitness professionals. Just add your branding and your content and you’re good to go (no rearranging, no figuring out what to use each section for – the strategy is already built in).
Shop the Restore template and other website templates designed for fit-pros in the template shop.
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