Pilates Branding: Pilates in the Wild

I’m SO excited to share the new branding for Pilates in the Wild.

I’ve had the pleasure of working with Jonna since she started as a client in the Fit-Pro Launch Lab four years ago, and now she’s leveling up her Pilates business with a new custom brand!

Pilates in the Wild is known for helping active, outdoor-loving men and women build strength and prevent injury, amplifying their enjoyment and longevity in their favorite activities. Jonna takes a functional growth-oriented approach to Pilates so that her clients can always feel good and have fun in their biggest adventures and everyday life.

Keep scrolling to see a breakdown of how we translated that into her brand identity with strategy and intention!

The logo wordmark incorporates a Bauhaus style of type that reflects Jonna’s functional approach to Pilates. The geometric minimal nature of the letterforms connects with her down-to-earth, no frills audience, while a subtle playfulness in the shapes appeals to their fun, adventurous side. Setting the “I” and “L” on a forward lean communicates energy and action, as well as a nice repetition across the two main words. “In The” nicely tucks in between “Pilates” and “Wild” so the emphasis reads on the most important words, while also creating visual balance within the wordmark.

The icon abstractly references shapes found in nature and associated with recreation, two core values of this Pilates brand. The inspiration of these forms can be found in a panoramic mountain view and the overlapping layers of its peaks, or slalom ski tracks in the snow, their intertwining paths a great symbol for the community of these sports.

A rich color palette stands out from the other soft-toned Pilates studio branding in the industry while staying grounded in nature to her outdoor-loving audience.

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