Client Launch: Move x Jill Borega Branding + Semi-Custom Site

April 19, 2021

April 19, 2021

I’m so excited to share a new brand and website launch for MOVE x Jill Borega. Jill is a classically trained ballerina, who brought her love of movement and group fitness experience into her own new brand. MOVE beautifully blends flow-based strength and high and low impact cardio, with an emphasis on form.

When creating her brand, I wanted to create a concept that reflected just that. So I balanced a primary, minimal san serif font with a delicate serif to capture the polished nature of her brand without losing the component of strength.

For Jill’s website, we customized the Komorebi website template from my site shop with her brand fonts, colors, photos, and a few minor layout adjustments to create a completely on-brand semi-custom site. Virtual class schedule, services page, Instagram landing page…it’s all there on Jill Borega’s new website. A recent custom edition to the site includes an on-demand video library to give her students access to class anytime they can fit a workout into their busy lives. Check it out at movexjillborega.com.

Photography by Andrew Glatt

Mockups from Moyo Studio

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