Design Like a Pro Tip #3: Create Hierarchy with Typography

With attention spans shorter than ever, people most likely aren’t reading your website top to bottom. They’ll likely skim the whole page or maybe multiple pages, and then read deeper on anything that catches their attention.

This is why it’s so important to create hierarchy in your copy with headlines, subheadlines, and body copy. A short, bold headline will give the reader a place to focus and draw them in to continue reading. With copy at equal or miscellaneous weights and sizes it will feel chaotic and hard to read, causing website visitors to give up and leave quickly.

Be sure follow this system throughout your brand, remaining consistent with the same font used for all headlines, the same one used for all subheadlines, etc.

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I’d love to see your amazing business create an equally amazing impression on potential clients. So I started this series to help make your website and marketing graphics stand out and look professional. For more design lessons and tips (plus web templates and 1:1 support) join the Fit-Pro Launch Lab!

For more design tips:

• Design Like A Pro Tip #1: Format Text Boxes to Avoid “Orphans”
• Design Like A Pro Tip #2: Align Elements
• Improve Web Conversion: Understand Your Website’s Primary Goals with These 2 Questions