Fitness Website Template

Template, Semi-Custom, or Custom Website?

June 21, 2021

June 21, 2021

Through many discovery calls with potential clients, I’ve noticed a trend of people believing that they have two choices when it comes to a website. Either make a large investment and go fully custom or spend absolutely nothing (except many hours) to create your own site from a free template that doesn’t work perfectly for you. Today I’d like to address this misconception. Even if you can’t afford custom doesn’t mean you can’t have a high quality design that fits your needs. 

When I first started freelancing on the side of my 9-5, I used a website template…as a designer. I definitely could have designed my own custom site – and I have (many times) now that I’m years into my business – but at the time, that wasn’t a priority. I didn’t need a custom site then, nor did I have the time to create one. I found a website template that was exactly what I needed to showcase my work. As I grew my business and really narrowed in on what this was going to be, who I wanted to attract, and what I was going to offer, the template finally wasn’t right for me anymore. Only then was I able to imagine the path I wanted a user to take when moving through my site and able to create that. 

I don’t think there’s a magic number of years that determines whether you need a custom website or not. It has more to do with the phase you’re in and your short term goals. So, that’s why I broke down each website creation option, including the often goldilocks of website building; semi-custom. 



  • Want to make a serious profit from an online-based business and are ready to invest to get there
  • Want to create an online membership, where your website is the base for your primary income stream
  • Have a clear idea of what you offer and who your target audience is (or are ready to go through a strategy session to figure that out)
  • Are feeling stuck at your current level of income
  • Have no time to lose from your zone of genius (or other areas of your life) and would rather outsource the bulk of the work to an expert

(a website template customized for you)


  • Are early in your business with limited offerings, not yet ready to scale to custom programs or memberships
  • Don’t need a custom website, but don’t have the time to customize a template yourself
  • Don’t like the look of your current website and want design help
  • Have been putting off working on your website



  • Are early in your business
  • Aren’t ready to invest in a custom website, but know you need an online presence 
  • Have plenty of time on your hands to customize the site yourself (and learn how)
  • Are confident you can create a website you’re happy with if you can find a template design that fits your needs and requires minimal design changes

No matter where you’re at in your business there is a website option that can work for you. Because a successful, high quality website isn’t only built from scratch. 

And in order to help bridge this gap further, I’ve introduced the Fit-Pro Launch Lab to provide support and education to build and elevate your brand and website.

Which option is right for you?
Explore the Site Shop for a template.
Join the Fit-Pro Launch Lab for the full course.
Or reach out for a semi-custom or custom site.