The Arrow Methid

New brand and website launch this week for yoga teacher and trainer, Jordan Hana, founder of The Arrow MethID.

The Arrow MethID offers a variety of joy-filled workouts that take people on a journey to reach their target without comparison or self-doubt. The brand needed to feel invigorating, relatable, and empowering, never exclusive or mundane.

When creating the logos I integrated elements from her previous logo mark and meaningful, personal tattoo into the letterforms to give off a similar energy, but in a cleaner, more modern way. These customizations also add interest to the strong, minimal sans serif.

I angled the “I” of MethID to emphasize the ID (identity) element of the brand. Making this letter unique also makes it clear this spelling is an intentional decision, not a mistake.

Throughout the rest of the brand we used typography that has a clean, strong, approachable feel. By varying casing and weights of the same font family, we created a simplicity that lets her voice and content shine. The color palette feels playful and fun. It mixes a bold, loud red with more cooling blues and neutral tones. This allows for the colors to not feel too in-your-face, while still being energetic and unique.

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