February 16, 2021
February 16, 2021
Most people don’t start a business because they want to spend their day responding to emails and their night mentally managing their to-do list. But as a business grows, it’s common for the parts you love to be drowned out by admin work and hustle. Today we’ll talk about ways to get back your time, streamline your fitness biz and enjoy your business more.
There are way too many tools out there to justify scheduling over DM’s. Sure, it’s free to round up your class attendee list from various emails, texts, and DM’s. To respond to them all with your Venmo handle and class price. To send each of them the Zoom link for the class. And to cross your fingers that nobody cancels so you don’t have to deal with refunds. But how much is your time and mental capacity worth to you?
Whether you work with clients on a 1:1 basis or offer group classes, using a scheduling tool in your business simplifies and improves your process, your clients’ ease of booking, and your overall professionalism. There are a couple of different tools available for this.
Needing a website to house your class schedule? Check out the site shop, featuring website templates for fitness professionals and built with a dedicated classes & events page.
If you always feel like you’re hustling, you’ll probably also hit a plateau in terms of income. You obviously can’t take on more classes or students since you’re already maxed out. In fact, you might want to take on less. So you need to scale your offerings in order to make more money without spending more time working. Here are some ways you can do this as a fitness entrepreneur.
Ready to build a home for your on-demand membership? Reach out to chat about creating a website to scale.
Even when you’re not teaching, planning, or working with clients, your brain is probably still working on overdrive. You suddenly remember that you need to check in with a client about a standard step in your workflow. You lie in bed at night running through your to-do list to make sure you didn’t lose track of anything. This is where a task and/or client management system comes in.
This has been a game-changer to help me mentally clock out when I want to. I first added a client management system to my toolbox in order to keep track of the clients I was working with at any given time. I can keep all their information in one place and track where we’re at in the process of working together. There are client management systems specific to fitness professionals (a common one I’ve heard of for personal trainers is TrueCoach).
Now, as I’m contracting out more tasks to other people, I’m beginning to incorporate a task management software (Asana) into my process. I can easily assign tasks within my list to others. It’s also great to use just for yourself. I want to make sure I deliver the same great experience to every client so I have a project template that includes all the same tasks. Some clients may differ in scope, but overall they have similar key tasks in the process to ensure they’re getting an experience that’s consistent with my brand.
As solopreneurs we wear a lot of hats – like, all the hats. But figuring out when it’s time to outsource is key to running a successful and sustainable business. If you’re running yourself into the ground and close to burnout, how long will it be before you throw in the towel completely? I’ve been there. One day I found myself wondering if this was what I really wanted to be doing. The truth was that I love designing, but I had waited too long to get help.
That first step is hard. It can feel difficult to justify paying somebody for something that you can do. After all, whatever you’re paying someone else comes out of your bottom line. BUT, imagine handing over a few tasks to somebody who is more proficient than you in that area of expertise. Suddenly you have all this extra time to better serve your clients, expand your business in ways that will make you more money, or actually take a break that will allow you to run this business for years to come without burnout.
The biggest realization I had in this area is that you don’t have to hire someone full time. Hiring per project/client or even on a monthly basis takes a lot of the risk out for you. Here are a few roles you could think about outsourcing to lessen the hustle:
Hustling is exhausting. And not the dream we thought of when starting a business. But by taking some of these steps, I hope you can infuse a bit more balance and joy into it.