May 19, 2021
May 19, 2021
Dance2Happy is a high-end, joyful Zumba® studio that helps people reduce their symptoms of anxiety, build confidence, and feel good after every class.
While developing the concept for the dance2happy logos I focused on how we can represent the high energy music and dancing that brings happiness to their students. I began with a font that has a lot of character and a friendly feel. Then I manipulated the letterforms to follow a playful, energetic curve.
The minimal sunburst brings in an additional sense of joy, referencing rays of sunshine or a burst of confetti. We focused on stimulating joy through the subtle bounciness, as well portraying the high quality nature of the brand through the refined design.
Through a color palette mixing pops of color + neutrals and refined designs we wanted to communicate dance2happy’s uniquely high quality approach that not only provides a fun option for self care, but delivers consistent results.
That consistency, created through intentionally selected empowering music and choreography, is what sets dance2happy apart. I wanted to make sure the brand & website reflected just that.
“I highly recommend Christie for anyone serious about building a brand that stands out from the crowd. Having worked with web designers before, I know that talents like Christie are very hard to find. She has an outstanding sense of aesthetics combined with an excellent knowledge of how to capture the personality and mission of a brand through design.
Despite the fact I am based in Europe, the whole project and communication went really smoothly and Christie’s first round of design was just spot on. She captured the essence, style and mission of my brand beautifully!”
Afaf, founder of dance2happy